What to Know Before Submitting a SaaS Guest Post

Guest posting has become a powerful strategy in the SaaS world, not just for backlinks but for building credibility, driving targeted traffic, and establishing thought leadership.

But here’s the catch: not all guest posts are created equal, and most SaaS blogs receive dozens of low-effort pitches every week.

If you want your post to stand out and actually get published, you need more than just a decent idea. You need strategy, relevance, and value.

Whether you're a SaaS founder looking to boost your brand or a content marketer aiming to grow authority in your niche, submitting a guest post without understanding the process is a missed opportunity.

This guide breaks down exactly what you need to know before submitting a SaaS guest post, from researching the right blog to crafting a compelling pitch, optimizing for SEO, and delivering content editors will love.

Let’s make your next guest post a win.

8 Key Things to Know Before Submitting a SaaS Guest Post

To successfully submit a guest post to a SaaS blog, focus on these essential steps:

Understand the purpose of guest posting in SaaS — it’s about providing value, not just backlinks.
Research the blog thoroughly before pitching — know its audience, tone, and existing content.
Follow guest post guidelines precisely to increase your acceptance rate.
Craft a smart pitch — be specific, relevant, and demonstrate value upfront.
Choose a SaaS-relevant topic that aligns with the blog’s content and audience.
Write for value, not just SEO or links — educate and engage readers.
Optimize content for SEO, but avoid keyword stuffing or spammy tactics.
Include a concise author bio that highlights your credibility.
Build genuine relationships with editors and site owners, not just links.

These strategies help your post stand out, provide value, and support your SaaS brand visibility long-term.

Understand the Purpose of Guest Posting in SaaS

Guest posting is a smart, long-term growth strategy for SaaS brands — not just for backlinks, but for building authority, connecting with new audiences, and positioning your brand as a trusted voice in the industry.

Done well, it can drive organic traffic, open partnership doors, and strengthen your domain’s SEO.

But before you pitch your first blog, you need to find the right places to contribute. Start by searching Google using queries like:

SaaS "write for us"
B2B SaaS guest post guidelines
Submit a guest post SaaS blog

You can also use tools like Ahrefs, BuzzSumo, or Semrush to research where competitors and SaaS marketers are getting featured. Look for sites with strong content, real traffic, and an audience aligned with your niche.

To speed things up, check out this curated SaaS Guest Post List — it includes dozens of blogs that accept guest submissions, complete with editorial guidelines, domain authority, and other helpful site metrics.

Once you’ve got a shortlist of potential blogs, you’re ready to do a deeper dive into each, which we’ll cover next.

Research the Blog Before You Pitch

Not all SaaS blogs are created equal, and a one-size-fits-all pitch is one of the fastest ways to get ignored.

Before reaching out, take the time to research the blog you’re targeting. This shows professionalism, increases your chances of acceptance, and helps you tailor your content to fit their needs.

Start by reading their most recent posts. What topics do they focus on? Who are they writing for — startup founders, product managers, marketers, developers? Understanding the audience will help you pitch something truly relevant.

Next, pay attention to tone and style. Is the blog formal and data-driven, or more conversational and storytelling-focused? Do they use visuals, charts, or step-by-step tutorials?

Look for content gaps or areas you can expand on. If you pitch a unique angle that complements their existing content, you’re already ahead of 90% of cold pitches.

Pro tip: Mention a specific post you liked — it shows you’ve done your homework.

Review and Follow Guest Post Guidelines

Before you draft a single word or hit “send” on your pitch, read the guest post guidelines thoroughly. If the blog you’re targeting has a dedicated contributor or guest writer page, that’s your blueprint.

Editors create these guidelines for a reason: to save time, maintain consistency, and filter out low-effort submissions.

Common things to look for include:

Preferred topics or themes
Minimum and maximum word counts
Formatting requirements (headings, subheadings, image use, etc.)
Link policies (how many are allowed, what kind, and where)
Tone and style preferences
Bio and author attribution details

Ignoring these details — or worse, breaking the rules — sends a clear signal that you haven’t done your research. And that’s a quick trip to the rejection pile.

Pro tip: Even if there are no public guidelines, treat their existing blog posts as your reference manual.

Pitch Smart: Be Specific, Relevant, and Valuable

Your pitch is your first impression — make it count. Editors receive dozens of bland, generic outreach emails every week. The ones that stand out are personalized, relevant, and clearly valuable to their audience.

Start with a brief, respectful introduction. Mention something specific about their blog to show you’ve done your homework. Then, pitch 1–3 topic ideas that are:

Targeted to their audience
Not already covered on their site
Clear in structure and benefit (think: how-tos, case studies, comparisons)

Include a short note on why you’re qualified to write it — whether it’s experience in the SaaS space, a relevant case study you’ve worked on, or past guest posts. If you have writing samples, link to them.

Avoid being overly self-promotional or vague. A pitch like “I’d love to write about marketing” won’t cut it. Instead, aim for:

“How Early-Stage SaaS Startups Can Build Authority with Zero Ad Spend”

Choose a SaaS-Friendly Topic

Not every content idea belongs on a SaaS blog — especially when you’re writing as a guest. One of the biggest mistakes writers make is pitching topics that are either too broad, too promotional, or simply irrelevant to the audience.

The best SaaS guest post topics are:

Tactical and actionable (e.g., "How to Reduce Churn Using Customer Onboarding Emails")
Based on real experience or data
Aligned with the host blog’s content themes
Educational without being overly technical (unless the audience is developers)

Avoid overly self-serving topics like “Why Our SaaS Tool Is the Best CRM” or anything that feels like a sales pitch. Editors want content that educates and engages, not promotes.

If you’re unsure where to start, do a quick content gap analysis. See what’s missing on their blog or what’s outdated, and pitch a fresh take on it.

Bonus tip: Use keyword tools to align your topic with relevant SaaS search intent.

Write for Value, Not Just Links

If your main goal is to squeeze in backlinks, your guest post will likely fall flat or get rejected entirely.

Editors and readers can spot low-effort, link-focused content a mile away. Instead, shift your mindset: focus on delivering genuine value first, and let the links be a byproduct of that quality.

What does “value” look like in a SaaS guest post?

Clear takeaways for the reader (actionable steps, frameworks, real examples)
Depth over fluff — don’t just restate obvious points
Insights from real experience (data, results, or lessons learned)
Supporting sources or links to reputable content (not just your own)

If you're adding a link to your own site or resource, make sure it's truly relevant and enhances the reader's understanding. One strong, contextual link will go much further than five forced ones.

In short: Write like you're helping, not hustling.

Optimize for SEO (Without Being Spammy)

A well-written SaaS guest post doesn’t just read well — it also performs well in search. But here’s the key: SEO should support the content, not overpower it. When done right, search optimization makes your post more discoverable without sacrificing readability.

Here’s how to keep your SEO tight and natural:

Target a clear keyword or phrase relevant to the topic and the host blog’s audience
Use headings (H2s/H3s) to structure your content for both readers and search engines
Include internal links to existing content on the host blog (editors love this)
Add external links to authoritative sources when it add context or proof
Write meta-level summaries at the start of each section when possible

Avoid stuffing keywords unnaturally or cramming in irrelevant links. Editors can spot that instantly — and so can readers.

Rule of thumb: If it helps the user, it helps SEO.

Craft a Credible and Concise Author Bio

Your author bio is your chance to establish credibility, give context about who you are, and (if allowed) drive traffic to your site or product — all in just a few lines. Don’t waste it.

A strong SaaS guest post bio should:

Highlight your expertise (“SaaS marketer with 5+ years in B2B growth strategy”)
Mention your role or company without making it sound like an ad
Include a subtle call-to-action (e.g., “Connect with me on LinkedIn” or “Check out [your site]”)
Match the tone of the blog — professional, friendly, or somewhere in between

Example:

Jane Smith is a content strategist at SaaSCo, where she helps early-stage startups scale organic traffic. When she’s not building content funnels, she’s probably geeking out over product onboarding. Connect with her on [LinkedIn].

Quick tip: Keep it to 2–3 sentences max, and skip the hard sell.

Build Relationships, Not Just Links

The best SaaS guest contributors aren’t just chasing backlinks — they’re building genuine, long-term relationships with editors, blogs, and audiences. If you treat guest posting as a one-off transaction, you’re missing a huge opportunity.

Start by engaging with the blog before you pitch. Comment on their posts, share their content, tag them on social, and show up authentically. Editors are far more likely to respond to someone who’s already part of their community.

Once your post goes live, promote it like it’s your own. Share it on your channels, respond to comments, and thank the editor publicly. This small effort goes a long way in building trust.

Don’t ghost them after it’s published, stay in touch, offer future ideas, or even introduce other quality contributors.

The win here isn’t just the link, it’s becoming a trusted voice in the SaaS space.

Conclusion

Submitting a SaaS guest post isn’t just about getting published, it’s about creating meaningful, high-quality content that builds your authority, serves your audience, and earns trust with editors.

The blogs you pitch to aren’t looking for filler or link drops, they want insightful, well-structured content that aligns with their mission and adds value for their readers.